2009 saw an increase in the sponsorship market and not necessarily because of bigger brands investing in major sports as we may have thought. In the past, ‘minor’ sports have not found it easy to get large commercial investments, but with the Olympics on its way … Read More →
Still not sure when the World Cup starts? Need a guide? This handy PDF shows you who’s playing who, when and where the games are being played and even lets you know who all the official partners and sponsors are. What more could you need…… 2010 … Read More →
YouTube is to begin streaming live cricket from India’s premier league, seeking sponsors in the process. The move marks the video sharing’s site first foray into live sport streaming, and is the result of a partnership between Google and Cricket’s IPL (India Premier League). From … Read More →
Cadbury – making the most of the Olympics
It has been announced today that Cadbury are launching their biggest marketing campaign to date focusing on their sponsorship of the Olympics 2012. The idea is to run a series of activities to engage the nation through ‘spots vs stripes’ activities, this demonstrates a great way … Read More →