Keeping up with my F1 themed blog posts, today’s news is that Scuderia Ferrari Marlboro has extended its collaboration agreement with Philip Morris International to the end of 2015 in a deal estimated to be worth up to $100m (£62m) to the Formula One team. … Read More →
“Crisis? What is a crisis?” You can hardly turn on the tv, pick up a paper or peruse twitter without hearing about the FIFA corruption scandal which has engulfed football’s governing body. The latest party to wade into the fray are FIFA’s sponsors, with concern … Read More →
SEAT makes its mark in Music. ……And the award goes to On Track with SEAT! This week SEAT was awarded the Music Week Award for Music and Brand Partnership of the Year!! The Music Awards is a massive deal, and a huge nod from … Read More →
So today marks another milestone in the run up to the Olympics, applications for tickets opened at midnight and it is now just 500 days until the opening ceremony. Have you applied? Are you going to? It’s more like are you able to…. As one … Read More →
Some exciting news for the England Football Team as the FA confirms car manufacturer Vauxhall as the new main sponsor in a three and a half year deal. Vauxhall have replaced Nationwide who decided against extending their 11 year partnership with the FA, not exactly … Read More →
When Standard Chartered signed their 4 year, £80 million deal in July 2010 the partnership was claimed to bring “two highly successful organisations”, as quoted by Liverpool managing director Christian Purslow. Three months on and I’m not convinced that at present Liverpool can be considered … Read More →
We are very excited in MBA as last night saw the first transmission on Channel 4 of ‘On Track with SEAT‘ a new AFP (ad-funded programming) series which has been developed by us with Globe Productions & Universal Music. The series consists of … Read More →
![LogoSEAT[1]](http://wearemba.com/wp-content/uploads/2010/08/LogoSEAT1.jpg "LogoSEAT[1]")
We’re very excited this weekend to see the fruits of our work for SEAT coming to life. As part of our multi-platform music strategy for SEAT we are sponsoring the Reading and Leeds music festivals. Part of this deal involves our SEAT human carwash. It’s … Read More →
So lots of brands are doing festival & music sponsorship – trying to cut through in an already saturated market place. Here in MBA we believe that they key is to create bonds with consumers by really adding something of value to the festival or … Read More →
Lloyds TSB race to the lead with 17.5% consumer recognition.
Lloyds TSB have spent £80 million on their 2012 Olympic sponsorship and in a survey by Brand Republic ,where the public was asked which sponsors they most associate with the Olympics, they have received 17.5% recognition, marginally ahead of the other top tier sponsors. EDF … Read More →