SEO has long been the ‘geeky’ side of digital marketing, sharing stereotypes more in common with web developers and programmers than digital Don Drapers. However with the release of SEOMoz’s 2010 industry survey, it seems as if we might have a few things in common … Read More →
When something gets famous, everyone suddenly needs an opinion on it. Lady Gaga release a new video and everyone rushes to word-vomit over their respective blogs to claim that it’s artistic genius or the end of the world as we know it. It’s as if … Read More →
Would you ever tell a client to be a controversial idiot? The web is full of articles about link building – it makes sense, Link building is vital to any SEO strategy and is essentially the currency of the web. However there seems to be a … Read More →
Ever since Hitwise announced back in March that Facebook had overtaken Google people have started to debate whether or not Facebook can go toe to toe with Google as a search engine. The point of a search engine is that it answers your questions. You … Read More →
As you will probably have heard by now, Twitter have finally bitten the bullet and begun to monetise their site by allowing companies to rise above the wave of constant conversation using ‘promoted tweets’. This system will work in a very similar way to Google … Read More →
As you tuck into your Easter eggs this Sunday, spare a thought for the marketing team at Nestle. While their Facebook page has over 90,000 fans – they’ve been rather badly hit when it comes to actually running the damn thing – with their online … Read More →
After a long drawn out war of words with the Chinese government, Google has finally closed down Google.cn. 4 years ago, despite a large protest from free speech campaigners, Google started a self-censored search engine in China. This meant that when Chinese users searched for … Read More →
Calling all broadcasters. Here’s an interesting thought for you. If you look most nights at the trending topics on Twitter you will see that there are more often than not some TV programmes up there. People talking about what’s on TV this second using Twitter … Read More →
Rules for Gaming Google’s Algorithm…
The new rules of SEO according to Google: Rule #1 – find a way to cheat the system. Rule #2 – don’t tell the New York Times about it. As many of you will know, a company called Decor my Eyes have been in the … Read More →