Last week, Google announced its “expanded and improved” sitelinks. This significant change mainly affects ”navigational” searches (i.e. where punters use Google to search for a brand site rather than type the url into the browser!). As a result, “navigational searchers” will now receive an expanded mega listing with up to 12 choices for deeper … Read More →
This is Bob, a used car salesman that desperately wants to sell more cars than his neighbour, Greg. Bob decided that the best way to increase sales was to drive more potential customers through his gates. More customers = more sales… right? He started a … Read More →
In the Facebook Effect Mark Zuckerberg is quoted as suggesting calling us out on the fact that we don’t really care about the world. “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” That’s the … Read More →
SEO ruins the internet. I like the internet and don’t want it ruined. Since I began working in SEO, I’ve always been a believer that a good user experience is key to ranking well. Forget black hat tactics, forget breaking Google or ASA rules – … Read More →
Do as big G says, but not as they do. Today as you probably know, Google bought beatthatquote.com for just under £40 million. Despite their link profile looking more dodgy than any content farm hit in last week’s farmer update. Check out this link profile. … Read More →
It’s Friday afternoon so I’ll keep this simple. Good SEO is PR, good PR is SEO. Here’s why. SEO is about getting traffic from search engines. At the end of the day, rankings are pointless if you don’t get any traffic from them. Rule number 1 … Read More →
This isn’t a proper blog post – it wont have an logical format or a nice ending. I’ve not quite got my head around this topic yet, so this is a public brain dump. It’s very clear that 2010 was the year that search engine … Read More →
“Here’s the deal folks, you do a commercial, you’re off the artistic role call – forever.” That’s probably not the first time I’ve quoted Bill Hicks on this blog. However as Bill states, the integrity of a source is vital if it’s message is to … Read More →
“Science is what we understand well enough to explain to a computer. Art is everything else we do.” That’s what Donald Kunth (the father of algorithm analysis) thinks. Which sums up quite nicely why Google has such problems with image search. It’s blind to art. … Read More →
Content is King, or so the saying goes….
In today’s “Age of Dialogue”, producing good content is no longer sufficient for top ranking. Search engines, led by Google, are placing more weight on “Active Content”. “Content Activity” is measured primarily by two metrics: Onsite reactions to content such as comments, ratings, poll participation, etc. … Read More →