There has been much written (and spoken) about the value of an interaction. Many media deals are now traded on interactions, moving away from the traditional CPM (cost per thousand) ‘eyeballs’ measure to a cost per engagement metric. When we talk about engagement in the … Read More →
Palindrome ad.
Here is a cool ad from Dorling Kindersley talking about the future of publishing. It’s a really nice creative device where an issue (or a set of complex issues) are stated then successfully challenged. It’s been copied from a Argentinian election campaign (although DK have done … Read More →