So today marks another milestone in the run up to the Olympics, applications for tickets opened at midnight and it is now just 500 days until the opening ceremony. Have you applied? Are you going to? It’s more like are you able to…. As one … Read More →
![285[1]](http://wearemba.com/wp-content/uploads/2010/03/2851-e1270047675460.jpg "285[1]")
It has been announced today that Cadbury are launching their biggest marketing campaign to date focusing on their sponsorship of the Olympics 2012. The idea is to run a series of activities to engage the nation through ‘spots vs stripes’ activities, this demonstrates a great way … Read More →
2009 saw an increase in the sponsorship market and not necessarily because of bigger brands investing in major sports as we may have thought. In the past, ‘minor’ sports have not found it easy to get large commercial investments, but with the Olympics on its way … Read More →
Lloyds TSB race to the lead with 17.5% consumer recognition.
Lloyds TSB have spent £80 million on their 2012 Olympic sponsorship and in a survey by Brand Republic ,where the public was asked which sponsors they most associate with the Olympics, they have received 17.5% recognition, marginally ahead of the other top tier sponsors. EDF … Read More →