Cancer Research UK approached MediaCom Create to help educate people on how to spot the early signs and symptoms of cancer. If detected early, it’s more likely that treatment is a success which potentially could save thousands of lives. The app, “Signs and Symptoms” is … Read More →
Socialism in Russia is booming again but this time around the country of vodka and Matryoshka is mastering a new form of the ideology: digital socialism. An opportunity that shouldn’t be missed by brands wanting to tap into the minds, hearts (and wallets) of 141.8 … Read More →
OK, so I’m sure Joe didn’t actually plan this campaign himself, but every credit to Big Talk Productions and their agencies. I was scrolling through the settings of my Nexus S this morning and noticed that I’d opted in to interest based targeting via AdMob. … Read More →
Give or take 5% (mainly take), 100% of blogs are about stuff that has already happened. Probably. Want to know about the iPhone 4? Millions of blogs will tell you. But want to know about the iPhone 10? What do you do? There’s only one … Read More →
Yesterday I downloaded the new Guardian app. So far I think it is brilliant because it allows you to download your daily news (choosing categories you want) for “Offline Reading” (on the tube). There are also a whole heap of other features that make consuming … Read More →
Like many in the Media, MBA have been watching the nascent augmented reality industry begin to find it’s feet over the last couple of years, without ever really seeing the killer application that’s going to tip it from novelty into something that really adds value … Read More →
![pirateship[1]](http://wearemba.com/wp-content/uploads/2010/07/pirateship1.jpg "pirateship[1]")
Cambridge-based Augmented Reality specialists Optricks Media have just released their newest creation: AR! Pirates. It’s something of a paradigm shift in how users can now interact with virtual space, so we’re pleased to show our support. AR! Pirates is a swashbuckling shoot-em-up game for Symbian … Read More →
Any readers of Contagious magazine will already have heard about Stickybits, but in case you don’t have £985 to spend on a subscription (and who does?!), here’s the latest new media technology that we wanted to tell you about. Stickybits have something that I think … Read More →
Some good news for us – our sterling work on the launch of the Natwest iPhone app has been shortlisted for “Best use of Mobile” and also in the “Best online and personal banking” category at this years NMA Awards. Update – 25 June: We … Read More →
Massive news in the mobile space – Google acquires Motorola’s handset business for $12.5 billion
Clearly this is massive news, Google are apparently moving into the hardware market, having had huge success with their Android software. So why Motorola and not HTC or Samsung? It comes down to patents, Google Android has been under a lot of pressure recently due … Read More →