Tag Archives: marketplace

IAB Interviews MBA on Mobile Marketing

Written by . Filed under Mobile. Tagged , , , , , . No comments.
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Here are five short IAB interviews looking at different aspects of mobile and how they can be useful for a brand. The videos are a snapshot of the different mobile elements avaliable to marketers (there is alot more detail needed behind each area) but will be useful in giving an initial … Read More

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Broadcasters predict increase in Ad Revenue

Written by . Filed under Sponsorship. Tagged , , , . No comments.
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According to Campaign, close to £40m in extra advertising revenue is set to pour into the TV market as advertisers commit more than they did in early 2009.  The latest figures from agencies and broadcasters suggest that TV ad revenue is set to increase by more than … Read More

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