A new site that I stumbled upon yesterday: 4SquareOffers. A few quick observations about it: It shows (live data) at a glance so you can quickly see how businesses are, or not, getting on board with Foursquare offers here in the UK (& also globally, … Read More →
An interesting development to make other networks sit up and pay attention; Vodafone announcing a partnership with Foursquare. Interesting on a number of levels but great example of the networks trying to deepen relationships (O2 Priority, Orange Wednesdays) beyond simply supplying the ‘pipe’ thus helping … Read More →
Just as Augmented Reality is being actively mined for potential by the advertising and games sector, so too are location-based services. Locative services such as Dopplr, Fire Eagle and BrightKite (who came closest to mimicking Foursquare’s success) failed to hit mainstream due to lack of … Read More →
3 Things Unique to Mobile Growth This Year
Each year Mediacom produce a factbook, this is a really useful update on all media which a whole raft load of great content. This year I have produced the ‘Three things’ article below for mobile. To my mind these are the three most important things mobile … Read More →