Tag Archives: formula 1

Marlboro renewal of F1 deal sparks controversy.

Written by . Posted on July 5, 2011. Filed under Sponsorship, Uncategorised. Tagged , , . 2 Comments.
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Keeping up with my F1 themed blog posts, today’s news is that Scuderia Ferrari Marlboro has extended its collaboration agreement with Philip Morris International to the end of 2015 in a deal estimated to be worth up to $100m (£62m) to the Formula One team. … Read More →

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The Changing Race of F1 Sponsorship

Written by . Posted on August 25, 2010. Filed under Sponsorship. Tagged , , , , . 1 Comment.
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Attention all F1 Fans, yesterday Marketing Week broke the news that the top F1 sponsors have grouped together to form an alliance named F100, aimed at maximizing on their combined annual investment of £458m. Sponsors; Shell, LG and SAP are set to be leading the … Read More →

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