In the second of what looks like becoming an ‘Activation 101′ series, below I cover off some approaches to cover off Facebook page governance. (The first post is here and is about the approved Twitter and Facebook usage when promoting your profiles in other places.) … Read More →
Do you (or your clients) have social profiles for your brands, such as a Twitter account or a Facebook page? Are you promoting them in the right way? a) If you have owned properties such as email newsletters, stores, websites you should consider promoting your … Read More →
Social media is renowned for being fast-paced; it’s constantly shifting and changing to adapt to new technologies and social attitudes. I’m sure you will have read countless blog posts and articles around this very topic, but more recently, due to behavioural changes, social media has … Read More →
One in 12 people in the world are now on Facebook, that’s over 600m uniques. In the past few years we’ve seen Facebook develop and release tools in which to deliver Zukerberg’s vision of a more open and connected world. We’ve seen the launch of … Read More →
Figuring out how to measure the value of social media for clients is fast becoming an obsession for me, and with the aim of finding out the answer, I thought I’d open up the issue for discussion. (FYI – I’m going to focus on … Read More →
No doubt you’ve read the news today that it seems Twitter is in talks with the likes of Google and Facebook with a view to selling part or all of itself. The figures bandied around seem to settle around the $10bn mark. So, the natural question … Read More →
MBA client Alton Towers are one of eight brands participating in the launch of Deals by offering FREE entry to the park with up to 3 friends on Friday 18th February when users check in. Facebook Deals launched today in the UK, after being active … Read More →
“Teens speak in code, we don’t understand them, it’s scary!” Every six months or so an article comes out that can be basically boiled down to that. It’s not just the Daily Mail explaining that bracelets secretly mean sex acts. More and more marketing blogs claim … Read More →
As most of our New Years resolutions begin to feel like they’re fading Nike have produced a new way to keep them alive this year with the release of new apps for the iPhone. The first one; the GPS & running application plans a route … Read More →
Are all Secrets bad?
“My Facebook profile contains some rather questionable drunken photos. It includes my political & religious views, inappropriate jokes and all manner of things with which ‘Normal Brand X’ would hate to be associated.” I’m pretty sure that the majority of people on Facebook would be able to … Read More →