There’s one word you can say in media circles at the moment that’s likely to cause more reaction than a dry bar on a Friday night. “Twitter”. It seems that the introduction of promoted tweets has finally allowed twitter to force its way into our … Read More →
The Festival Season is upon us…
So lots of brands are doing festival & music sponsorship – trying to cut through in an already saturated market place. Here in MBA we believe that they key is to create bonds with consumers by really adding something of value to the festival or … Read More →