Chatting to the CEO of Unruly Media, Scott Button, the other day, I challenged him to fill in a template of 3s – things to consider before you ‘do’ a viral, the must-haves of great viral, viral dos, viral don’ts and great case studies… To … Read More →
Okay, so Rupes looks more like the Emperor in Star Wars these days. He’s seeing the same cryogenicist as Monty Burns. And he always sounds like he’s had a skinful of cooking sherry. But when you listen to this wonderfully American interview with Murdoch – … Read More →
Is Google’s war on spam just Posturing?
This isn’t a proper blog post – it wont have an logical format or a nice ending. I’ve not quite got my head around this topic yet, so this is a public brain dump. It’s very clear that 2010 was the year that search engine … Read More →