In the rush to fill Facebook pages with content, boost video views on YouTube and show that they’re ahead of competitors, brands have been flooding social media and the wider web with content. All sounds good so far, right? Well not quite. A lot … Read More →
Last week, Google announced its “expanded and improved” sitelinks. This significant change mainly affects ”navigational” searches (i.e. where punters use Google to search for a brand site rather than type the url into the browser!). As a result, “navigational searchers” will now receive an expanded mega listing with up to 12 choices for deeper … Read More →
I noticed a new feature on my Facebook yesterday morning, and from a quick poll of 3 people I know, not everybody has yet. The new feature is a “mini” news feed that sits on the right hand side of your Facebook page, and provides … Read More →
To distribute content on social platforms more effectively, how useful would it be to know when people share most stuff, most readily. Pretty useful, no? Check out this infographic from Fastgush: Sharing on Social Media is all about timing. Okay, it’s about the US and … Read More →
This weekend was weird. I’m not talking about the rain, hail and wind. I’m not talking about Sarah Palin’s emails being released. No, I’m talking about the lack of football and all of the associated TV programmes, radio shows and column inches. It made me … Read More →
Following its debut in the US, Panda has now hit our shores. On Monday April 11th, Google announced the roll-out of its infamous algorithm in the UK market. Search Metrics and Sistrix have both since published initial lists of winners and losers. Here’s the Lowdown on Panda Losers… 1) Content Farms/MFA … Read More →
SEO ruins the internet. I like the internet and don’t want it ruined. Since I began working in SEO, I’ve always been a believer that a good user experience is key to ranking well. Forget black hat tactics, forget breaking Google or ASA rules – … Read More →
We all know what blogs are, but not everyone may be familiar with the term ‘guest blogging’. The first question most people ask is what exactly guest blogging is, and how it works. The answer to this is very simple: guest blogging refers to a … Read More →
Apparently 70% of people trust ‘consumer opinions they see online’. (Nielson Global Online Consumer Survey). I’m one of those people, I’ve knocked back a hotel after a bad review on tripadvisor, and I’ve gone with one buyer over another on Amazon based on their … Read More →
Content is King, or so the saying goes….
In today’s “Age of Dialogue”, producing good content is no longer sufficient for top ranking. Search engines, led by Google, are placing more weight on “Active Content”. “Content Activity” is measured primarily by two metrics: Onsite reactions to content such as comments, ratings, poll participation, etc. … Read More →