OK, so I’m sure Joe didn’t actually plan this campaign himself, but every credit to Big Talk Productions and their agencies. I was scrolling through the settings of my Nexus S this morning and noticed that I’d opted in to interest based targeting via AdMob. … Read More →
I love a good quote, soI’ve got some interesting little rib-ticklers for you to enjoy. I especially enjoy quotes about advertising and media when the words of wisdom come from Bob Hoffman (aka The Ad Contrarian) – a cranky old curmudgeon from San Francisco-P-Coltrane. (Apparently … Read More →
It’s an old lecture, this one. But Rory Sutherland’s excellent observations on how advertising is all about changing consumers’ perception of products’ value is worth a view. For me, MBA is all about making that change in perception happen. Especially if we ever get a … Read More →
One of my forecasts for this year was the emerging importance of ad exchanges.These new technologies are trying to do to online display advertising what Google did for search. They are designed to monetise the plethora of unsold online advertising inventory (we estimate around 60-80% … Read More →
Online video measurement needs integration, not just detail
In the last month UKOM and Nielsen released their VideoCensus measurement tool, to much heralding in the media trade press, which will come as no surprise to those who followed the convoluted briefing, construction and eventual launch of UKOM itself (an updated and rebranded … Read More →