Story of the week: Google done good

Written by . Posted on July 1, 2011. Filed under SEO, Social Media. Tagged , . 2 Comments.
1998_google

It’s been a massive week in social media and search as the Google beast woke up and flexed its muscles. Hot on the heels of the roll out of their +1 functionality (see Omar’s post … Read More →

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Conversion Testing vs. Traffic (and a Bankrupt Used Car Salesman )

Written by . Posted on June 29, 2011. Filed under Best Practice-orama, SEO. Tagged , , , . 1 Comment.
conversion testing roi

This is Bob, a used car salesman that desperately wants to sell more cars than his neighbour, Greg. Bob decided that the best way to increase sales was to drive more potential customers through his … Read More →

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Google Plus One (+1): The Minute Guide

Written by . Posted on June 28, 2011. Filed under SEO. Tagged , , , , , . 1 Comment.
google-plus-one-button

Over the past few weeks Google announced some pretty significant innovations aimed at providing a better user experience and faster search results.  However -in my view- the most important announcement was the launch of the Plus One (+1) button.  Plus 1 is … Read More →

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If you agree with me, go read something else!

Written by . Posted on June 28, 2011. Filed under Social Media, Stuff We Like. Tagged , , , , , , , , . No comments.
Facebook: The Onion is Real

In the Facebook Effect Mark Zuckerberg is quoted as suggesting calling us out on the fact that we don’t really care about the world. “A squirrel dying in front of your house may be more relevant to your … Read More →

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Mmm pizza

Written by . Posted on June 22, 2011. Filed under Mobile. Tagged , , , , . 2 Comments.
pizzaexpress

Yesterday morning I got an email from Pizza Express announcing their new iPhone application. The idea for the application is simple, useful and pretty well executed. Its uses are threefold: 1. Download and store all … Read More →

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Social prowess

Written by . Posted on June 15, 2011. Filed under Social Media. Tagged , , . 2 Comments.

A traditional creative agency thinks social prowess is all about keeping up to date with new features of social platforms and working out how those features can be put to work as an extra channel … Read More →

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Own goal or fans’ favourite? Football clubs use video content to score our cash

Written by . Posted on June 13, 2011. Filed under Audio Visual, Social Media. Tagged , . 1 Comment.
An empty stadium, an upsetting image

This weekend was weird. I’m not talking about the rain, hail and wind. I’m not talking about Sarah Palin’s emails being released. No, I’m talking about the lack of football and all of the associated … Read More →

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Online video measurement needs integration, not just detail

Written by . Posted on June 10, 2011. Filed under Audio Visual. Tagged , , , , , , , , , . No comments.
Online Video Visual

    In the last month UKOM and Nielsen released their VideoCensus measurement tool, to much heralding in the media trade press, which will come as no surprise to those who followed the convoluted briefing, construction … Read More →

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Check out the latest insights on social commerce

Written by . Posted on June 7, 2011. Filed under Social Media, Uncategorised. Tagged , , , , . No comments.
Facebook Like Button

trendwatching have recently released their latest trend brief, The F-Factor.  I won’t go into all of the details as they’ve written it far better than I can but here are the points that jumped out … Read More →

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