A whole generation of social media gurus – I said the G word, erch – have made huge amounts of money (some of it real) conning large corporations into thinking there’s a whole new set of behaviours their people need to adopt when talking to … Read More →
I love a good quote, soI’ve got some interesting little rib-ticklers for you to enjoy. I especially enjoy quotes about advertising and media when the words of wisdom come from Bob Hoffman (aka The Ad Contrarian) – a cranky old curmudgeon from San Francisco-P-Coltrane. (Apparently … Read More →
![LogoSEAT[1]](http://wearemba.com/wp-content/uploads/2010/08/LogoSEAT1.jpg "LogoSEAT[1]")
We’re very excited this weekend to see the fruits of our work for SEAT coming to life. As part of our multi-platform music strategy for SEAT we are sponsoring the Reading and Leeds music festivals. Part of this deal involves our SEAT human carwash. It’s … Read More →
I saw this at the Facebook Developer Garage London way back in June, so I figured it’s time I posted on it here. The new Facebook social plugins, and API, have been available for a few months now. But apart from the (very awesome) Levi … Read More →
Heres some of the highlights from our social media activity this week… busy bees. Lipsy Model Search Lipsy is a high street brand creating catwalk inspired fashion for the modern woman. We are working on the release of their new fragrance ‘In the Spotlight’. As … Read More →
Sylvester Stallone’s ‘The Expendables’ hits the US on August 13th and arrives in the UK on the 19th. As a die-hard fan or proper action films (like, umm, Die Hard), it’s safe to say that I’m pretty excited. The reason? Blood, guts, swearing and non-CGI … Read More →
![pirateship[1]](http://wearemba.com/wp-content/uploads/2010/07/pirateship1.jpg "pirateship[1]")
Cambridge-based Augmented Reality specialists Optricks Media have just released their newest creation: AR! Pirates. It’s something of a paradigm shift in how users can now interact with virtual space, so we’re pleased to show our support. AR! Pirates is a swashbuckling shoot-em-up game for Symbian … Read More →
Any readers of Contagious magazine will already have heard about Stickybits, but in case you don’t have £985 to spend on a subscription (and who does?!), here’s the latest new media technology that we wanted to tell you about. Stickybits have something that I think … Read More →
Research by Ipsos MORI released last week, shows that consumers visit brand sites for information and promotional offers; however, when they really want to express their opinions about a FMCG brand they turn to Facebook.Consumers are embracing Facebook, with 57% in favour of sharing opinions/experiences … Read More →
The Kraft of crowdsourcing…
Maybe old news…but a great use of crowdsourcing. To promote the Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras … Read More →