In the Facebook Effect Mark Zuckerberg is quoted as suggesting calling us out on the fact that we don’t really care about the world. “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” That’s the … Read More →
Anyone that knows me will know these three things; I like eating, I like talking and I like trying new things. Which is probably why I love the concept of startupGrubWithUs. GrubWithUs combines the social buying element of Groupon, with the ability to meet new … Read More →
MBA and MediaCom client T-Mobile launched the ‘T-Mobile Royal Wedding‘ on Friday at lunchtime. This latest work is intended as a well-spirited congratulations towards William and Kate and their upcoming nuptials. And it’s being received very well! As of this morning, not even 3 days … Read More →
Last night, the IAB launched 120 Hours of Digital Display in association with BrandRepublic and DoubleClick. It’s an exhibition aimed at getting us to re-appraise the way we look at digital display creative. They’ve transformed their Covent Garden offices for one-off the event so they … Read More →
I was watching a TED video this week, from Ken Robinson, who talks about how he feels schools can kill creativity (he makes a very good point, and I would recommend you watch him; here). During the video he mentions that his daughter does not … Read More →
Do you believe everything you read? What about everything you see? We live in a world where everyone from BP to the Iranian government has been caught photoshopping images for their own ends. So with that in mind, you’d think that journalists would be pretty sharp … Read More →
As most of our New Years resolutions begin to feel like they’re fading Nike have produced a new way to keep them alive this year with the release of new apps for the iPhone. The first one; the GPS & running application plans a route … Read More →
According to our namesakes at Maher Bird Associates, we’re now in a post-integration era. You can read their piece – MBA: integration is dead – here. In essence, they believe that, in reality, what ensures long-term business growth is not a marketing campaign that … Read More →
Like many in the Media, MBA have been watching the nascent augmented reality industry begin to find it’s feet over the last couple of years, without ever really seeing the killer application that’s going to tip it from novelty into something that really adds value … Read More →
It’s branded content, y’all!
Embarrassing admission time: I love country music. The more clichéd the better. My ideal country song would be about a reformed alcoholic blue collar father giving advice to his naive son (Who’s about to head off to Iraq, naturally) after his pregnant girlfriend left him and the dog died all … Read More →