We are very excited in MBA as last night saw the first transmission on Channel 4 of ‘On Track with SEAT‘ a new AFP (ad-funded programming) series which has been developed by us with Globe Productions & Universal Music. The series consists of … Read More →
![LogoSEAT[1]](http://wearemba.com/wp-content/uploads/2010/08/LogoSEAT1.jpg "LogoSEAT[1]")
We’re very excited this weekend to see the fruits of our work for SEAT coming to life. As part of our multi-platform music strategy for SEAT we are sponsoring the Reading and Leeds music festivals. Part of this deal involves our SEAT human carwash. It’s … Read More →
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Attention all F1 Fans, yesterday Marketing Week broke the news that the top F1 sponsors have grouped together to form an alliance named F100, aimed at maximizing on their combined annual investment of £458m. Sponsors; Shell, LG and SAP are set to be leading the … Read More →
I prefer point-of-view posts over link posts, but in the last week there have been 3 different things all to do with different aspects of regulation that are certainly worth highlighting. Last Thursday, Ofcom opened a consultation into net neutrality. The media release is here, … Read More →
So lots of brands are doing festival & music sponsorship – trying to cut through in an already saturated market place. Here in MBA we believe that they key is to create bonds with consumers by really adding something of value to the festival or … Read More →
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It has been announced today that Cadbury are launching their biggest marketing campaign to date focusing on their sponsorship of the Olympics 2012. The idea is to run a series of activities to engage the nation through ‘spots vs stripes’ activities, this demonstrates a great way … Read More →
Further to Louise’s blog in February, YouTube have announced their sponsors as Brylcreem and Lebara Mobile. This means they have become the first ever brands to sponsor a live sports event on YouTube. They will advertise through 60 live matches and will be promoted across … Read More →
There has been much written (and spoken) about the value of an interaction. Many media deals are now traded on interactions, moving away from the traditional CPM (cost per thousand) ‘eyeballs’ measure to a cost per engagement metric. When we talk about engagement in the … Read More →
Calling all broadcasters. Here’s an interesting thought for you. If you look most nights at the trending topics on Twitter you will see that there are more often than not some TV programmes up there. People talking about what’s on TV this second using Twitter … Read More →
The Kraft of crowdsourcing…
Maybe old news…but a great use of crowdsourcing. To promote the Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras … Read More →