Keeping up with my F1 themed blog posts, today’s news is that Scuderia Ferrari Marlboro has extended its collaboration agreement with Philip Morris International to the end of 2015 in a deal estimated to be worth up to $100m (£62m) to the Formula One team. … Read More →
“Crisis? What is a crisis?” You can hardly turn on the tv, pick up a paper or peruse twitter without hearing about the FIFA corruption scandal which has engulfed football’s governing body. The latest party to wade into the fray are FIFA’s sponsors, with concern … Read More →
SEAT makes its mark in Music. ……And the award goes to On Track with SEAT! This week SEAT was awarded the Music Week Award for Music and Brand Partnership of the Year!! The Music Awards is a massive deal, and a huge nod from … Read More →
So for years people have often asked why are Dulux not at The Ideal Home Show and Grand Designs Live, the key consumer home shows? The truth is they were, but only with a small stand presence. Last year Cuprinol’s partnership of Grand Designs Live … Read More →
So today marks another milestone in the run up to the Olympics, applications for tickets opened at midnight and it is now just 500 days until the opening ceremony. Have you applied? Are you going to? It’s more like are you able to…. As one … Read More →
Eristoff is one of the partners getting in on some of the action of the week long Volvo Snow Bombing festival in Mayrhofen. They have developed an iPhone app as part of their activation of the partnership, which helps festival goers find out where the action is, … Read More →
Some exciting news for the England Football Team as the FA confirms car manufacturer Vauxhall as the new main sponsor in a three and a half year deal. Vauxhall have replaced Nationwide who decided against extending their 11 year partnership with the FA, not exactly … Read More →
“Here’s the deal folks, you do a commercial, you’re off the artistic role call – forever.” That’s probably not the first time I’ve quoted Bill Hicks on this blog. However as Bill states, the integrity of a source is vital if it’s message is to … Read More →
When Standard Chartered signed their 4 year, £80 million deal in July 2010 the partnership was claimed to bring “two highly successful organisations”, as quoted by Liverpool managing director Christian Purslow. Three months on and I’m not convinced that at present Liverpool can be considered … Read More →
Lloyds TSB race to the lead with 17.5% consumer recognition.
Lloyds TSB have spent £80 million on their 2012 Olympic sponsorship and in a survey by Brand Republic ,where the public was asked which sponsors they most associate with the Olympics, they have received 17.5% recognition, marginally ahead of the other top tier sponsors. EDF … Read More →