Picture this: you’re a big brand, and you’ve just spent big bucks on your latest ad campaign. You expect the same content to create a lot of engagement on your Social Media channels, but when you post about it, your audience… Just doesn’t care. Why … Read More →
Yesterday evening (UK time) Facebook held their F8 conference and announced a pretty significant upgrade to Facebook and what it offers. As with all the past updates, they are (understandably) focused on users – the changes to brand pages and how brands engage with users … Read More →
So yesterday was the first Facebook Studio Live for London….very interesting people, some old concerns (measurement being a major one) and a remarkable number of people with a crush on a certain Director of Product Engineering….. MediaCom had a strong presence there, with people from … Read More →
You may have already seen the news around Facebooks’ changes to profiles, but for those of you who haven’t, or those who’ve been just too busy to read ‘another Facebook update’…then here’s a short overview for you….. This weeks changes (and here) are going to impact … Read More →
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The Facebook juggernaut is showing no sign of slowing down its attack on rivals in the social space. In what has been an uncomfortable week for RIM in the wake of the English riots, Facebook have multiplied those problems many times over by launching their messaging app. … Read More →
Carolyn Everson, the VP of global marketing solutions at Facebook, spoke at Cannes a couple of weeks back. Judging by the coverage of her session it was well received both for her passion but also her openness about the challenges & opportunities Facebook has for … Read More →
As noted previously on this blog, including here, celebrities are a big part of what makes Twitter great and they can teach brands valuable lessons. So it’s with great interest that I read ISBA is preparing a guide for tweeting celebs who engage in commercial links … Read More →
Below is a guest post from Nic Hodges. Nic is head of innovation & technology at MediaCom Australia. He is currently visting us in the London office for couple of days. What a day to be in London. James Murdoch’s announcement that after 168 years, … Read More →
The future, it seems, is video chat. It feels more like going Back to the Future though as we’ve been here before. Remember when 3 first launched with video calling on their first NEC handsets way back when? Mashable quite rightly highlight that Myspace tied up … Read More →
Facebook Insights just got exciting…who knew!
Maybe it’s just me who’s excited but Facebook have recently made some changes to its integrated analytics tool Insights, and all I can say is that the changes are definitely welcome. The good bits: The new dashboard will give us a much better insight into how … Read More →