The first travel websites of the early Internet made it possible for people to search for and make their own airline reservations. This advancement was seen as an example of technology empowering people. Soon people saw that to make full use of the power granted … Read More →
This isn’t a proper blog post – it wont have an logical format or a nice ending. I’ve not quite got my head around this topic yet, so this is a public brain dump. It’s very clear that 2010 was the year that search engine … Read More →
One of the most important aspects of online marketing is lead generation and management. Without the ability to effectively capture prospects’ contact information in the form of email address, phone numbers, physical addresses or any combination, you can lose a lot of potential business. When … Read More →
“Here’s the deal folks, you do a commercial, you’re off the artistic role call – forever.” That’s probably not the first time I’ve quoted Bill Hicks on this blog. However as Bill states, the integrity of a source is vital if it’s message is to … Read More →
“Science is what we understand well enough to explain to a computer. Art is everything else we do.” That’s what Donald Kunth (the father of algorithm analysis) thinks. Which sums up quite nicely why Google has such problems with image search. It’s blind to art. … Read More →
The new rules of SEO according to Google: Rule #1 – find a way to cheat the system. Rule #2 – don’t tell the New York Times about it. As many of you will know, a company called Decor my Eyes have been in the … Read More →
SEO has long been the ‘geeky’ side of digital marketing, sharing stereotypes more in common with web developers and programmers than digital Don Drapers. However with the release of SEOMoz’s 2010 industry survey, it seems as if we might have a few things in common … Read More →
Hmmm,this isn’t clearly very interesting topic.I also don’t think this topic will be picked up as the blog of the month but I am still going to write about it. Why would you optimize? First, why would anyone want to search engine optimize their PDF … Read More →
SEO is PR
It’s Friday afternoon so I’ll keep this simple. Good SEO is PR, good PR is SEO. Here’s why. SEO is about getting traffic from search engines. At the end of the day, rankings are pointless if you don’t get any traffic from them. Rule number 1 … Read More →