Last week, Google announced its “expanded and improved” sitelinks. This significant change mainly affects ”navigational” searches (i.e. where punters use Google to search for a brand site rather than type the url into the browser!). As a result, “navigational searchers” will now receive an expanded mega listing with up to 12 choices for deeper … Read More →
It’s been a massive week in social media and search as the Google beast woke up and flexed its muscles. Hot on the heels of the roll out of their +1 functionality (see Omar’s post here http://wearemba.com/2011/06/28/google-plus-one-1-the-minute-guide/) , they began the soft launch of Google+ offering … Read More →
This is Bob, a used car salesman that desperately wants to sell more cars than his neighbour, Greg. Bob decided that the best way to increase sales was to drive more potential customers through his gates. More customers = more sales… right? He started a … Read More →
Over the past few weeks Google announced some pretty significant innovations aimed at providing a better user experience and faster search results. However -in my view- the most important announcement was the launch of the Plus One (+1) button. Plus 1 is Google’s late entry into the social search space. This space is … Read More →
Following its debut in the US, Panda has now hit our shores. On Monday April 11th, Google announced the roll-out of its infamous algorithm in the UK market. Search Metrics and Sistrix have both since published initial lists of winners and losers. Here’s the Lowdown on Panda Losers… 1) Content Farms/MFA … Read More →
SEO ruins the internet. I like the internet and don’t want it ruined. Since I began working in SEO, I’ve always been a believer that a good user experience is key to ranking well. Forget black hat tactics, forget breaking Google or ASA rules – … Read More →
A month ago Google announced its Panda (aka Farmer) algorithm update, affecting approximately 12% of all searches on Google in the US. So far there’s been mixed feedback from site owners about Panda but the undisputed losers are low quality spam sites (aka content farms) and/or websites who are reliant on links from these … Read More →
We all know what blogs are, but not everyone may be familiar with the term ‘guest blogging’. The first question most people ask is what exactly guest blogging is, and how it works. The answer to this is very simple: guest blogging refers to a … Read More →
Do as big G says, but not as they do. Today as you probably know, Google bought beatthatquote.com for just under £40 million. Despite their link profile looking more dodgy than any content farm hit in last week’s farmer update. Check out this link profile. … Read More →
Content is King, or so the saying goes….
In today’s “Age of Dialogue”, producing good content is no longer sufficient for top ranking. Search engines, led by Google, are placing more weight on “Active Content”. “Content Activity” is measured primarily by two metrics: Onsite reactions to content such as comments, ratings, poll participation, etc. … Read More →