Category Archives: Mobile

The latest news, stats, opinion & futures for Mobile advertising & marketing, in the UK & abroad.

Massive news in the mobile space – Google acquires Motorola’s handset business for $12.5 billion

Written by . Filed under Mobile, New Tech. Tagged , , , , . 2 Comments.
google1

Clearly this is massive news, Google are apparently moving into the hardware market, having had huge success with their Android software. So why Motorola and not HTC or Samsung? It comes down to patents, Google Android has been under a lot of pressure recently due … Read More

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Educating people to spot the early signs of cancer

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Signs and Symptoms - Cancer Research UK

Cancer Research UK approached MediaCom Create to help educate people on how to spot the early signs and symptoms of cancer.  If detected early, it’s more likely that treatment is a success which potentially could save thousands of lives.  The app, “Signs and Symptoms” is … Read More

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Mmm pizza

Written by . Filed under Mobile. Tagged , , , , . 2 Comments.
pizzaexpress

Yesterday morning I got an email from Pizza Express announcing their new iPhone application. The idea for the application is simple, useful and pretty well executed. Its uses are threefold: 1. Download and store all your 2-4-1s and other voucher codes in it. 2. Search … Read More

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Russia: the dreamland of social brands

Written by . Filed under Mobile, Social Media. Tagged , , , , , , , . 4 Comments.
Russian Woman

Socialism in Russia is booming again but this time around the country of vodka and Matryoshka is mastering a new form of the ideology: digital socialism. An opportunity that shouldn’t be missed by brands wanting to tap into the minds, hearts (and wallets) of 141.8 … Read More

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Joe Cornish is stalking me on my mobile!

Written by . Filed under Mobile. Tagged , , , , , . 1 Comment.
Guardian.co.uk Screengrab

OK, so I’m sure Joe didn’t actually plan this campaign himself, but every credit to Big Talk Productions and their agencies. I was scrolling through the settings of my Nexus S this morning and noticed that I’d opted in to interest based targeting via AdMob. … Read More

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Ghastly Journalism

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Spot the Metro Ghost

Do you believe everything you read? What about everything you see? We live in a world where everyone from BP to the Iranian government has been caught photoshopping images for their own ends. So with that in mind, you’d think that journalists would be pretty sharp … Read More

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Nike Applications Help to Keep New Year’s Resolutions

Written by . Filed under Mobile, New Tech, Social Media, Stuff We Like. Tagged , , , , , , . 1 Comment.
Nike True City

As most of our New Years resolutions begin to feel like they’re fading Nike have produced a new way to keep them alive this year with the release of new apps for the iPhone. The first one; the GPS & running application plans a route … Read More

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The Apple iPhone 10 – only months away

Written by . Filed under Mobile, New Tech. Tagged , , , . 3 Comments.
iPhone10

Give or take 5% (mainly take), 100% of blogs are about stuff that has already happened. Probably. Want to know about the iPhone 4? Millions of blogs will tell you. But want to know about the iPhone 10? What do you do? There’s only one … Read More

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The new Guardian app and device portability

Written by . Filed under Mobile. Tagged , , , , , , , . 2 Comments.
guardian

Yesterday I downloaded the new Guardian app. So far I think it is brilliant because it allows you to download your daily news (choosing categories you want) for “Offline Reading” (on the tube). There are also a whole heap of other features that make consuming … Read More

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The Future of the Kindle

Written by . Filed under Mobile, New Tech. Tagged , , , , . 3 Comments.
4069260433_7998b2c11b

When Amazon invented the Kindle, it was to solve a problem: they wanted to launch the e-book, however portable devices of a high enough quality at a reasonable enough price were not readily available to consumers (back in 2007). This meant they had to create … Read More

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