![pirateship[1]](http://wearemba.com/wp-content/uploads/2010/07/pirateship1.jpg "pirateship[1]")
Cambridge-based Augmented Reality specialists Optricks Media have just released their newest creation: AR! Pirates. It’s something of a paradigm shift in how users can now interact with virtual space, so we’re pleased to show our support. AR! Pirates is a swashbuckling shoot-em-up game for Symbian … Read More →
As a gamer and one who loves new technology, I was quite excited when I read about an app developer modifying existing games he’d produced, so that the iPhone/iPod touch could be used a controller for the iPad. As far as I’m aware this type … Read More →
On the March 1st 2010, the world came to sudden and catastrophic standstill. People’s lives were disrupted in biblical proportions. Although most of you would be forgiven for not noticing. For on this fateful day, Sony Playstations across the world went into meltdown, denying life-long … Read More →
There has been much written (and spoken) about the value of an interaction. Many media deals are now traded on interactions, moving away from the traditional CPM (cost per thousand) ‘eyeballs’ measure to a cost per engagement metric. When we talk about engagement in the … Read More →
There’s one of ours in 120 Hours
Last night, the IAB launched 120 Hours of Digital Display in association with BrandRepublic and DoubleClick. It’s an exhibition aimed at getting us to re-appraise the way we look at digital display creative. They’ve transformed their Covent Garden offices for one-off the event so they … Read More →