This weekend was weird. I’m not talking about the rain, hail and wind. I’m not talking about Sarah Palin’s emails being released. No, I’m talking about the lack of football and all of the associated TV programmes, radio shows and column inches. It made me … Read More →
In the last month UKOM and Nielsen released their VideoCensus measurement tool, to much heralding in the media trade press, which will come as no surprise to those who followed the convoluted briefing, construction and eventual launch of UKOM itself (an updated and rebranded … Read More →
Last night, the IAB launched 120 Hours of Digital Display in association with BrandRepublic and DoubleClick. It’s an exhibition aimed at getting us to re-appraise the way we look at digital display creative. They’ve transformed their Covent Garden offices for one-off the event so they … Read More →
I love a good quote, soI’ve got some interesting little rib-ticklers for you to enjoy. I especially enjoy quotes about advertising and media when the words of wisdom come from Bob Hoffman (aka The Ad Contrarian) – a cranky old curmudgeon from San Francisco-P-Coltrane. (Apparently … Read More →
I prefer point-of-view posts over link posts, but in the last week there have been 3 different things all to do with different aspects of regulation that are certainly worth highlighting. Last Thursday, Ofcom opened a consultation into net neutrality. The media release is here, … Read More →
![gizzi-tv[1]](http://wearemba.com/wp-content/uploads/2010/06/gizzi-tv11.png "gizzi-tv[1]")
Most brands will consider branded content some point, but what value does it actually have – and how do you find the right solution? Done badly it’s little more than a very expensive badging exercise. Done right and branded content is not only a powerful … Read More →
We are now less than one day away from yet another important milestone in the life of Project Canvas, the standards-based IPTV initiative between 7 parties including the BBC, C4, Talk Talk & BT. For those not aware, Canvas is attempting to be “Freeview 2.0″ … Read More →
Spotify have announced some interesting new developments in their streaming music software. The next version (0.4.3) will include the largest feature update since the launch at the end of 2008. Some of the new features include giving users the permission to create Spotify music profiles … Read More →
Chatting to the CEO of Unruly Media, Scott Button, the other day, I challenged him to fill in a template of 3s – things to consider before you ‘do’ a viral, the must-haves of great viral, viral dos, viral don’ts and great case studies… To … Read More →
Content is not king, GOOD content is
In the rush to fill Facebook pages with content, boost video views on YouTube and show that they’re ahead of competitors, brands have been flooding social media and the wider web with content. All sounds good so far, right? Well not quite. A lot … Read More →