So last night was a bit of a milestone. Not only because my newborn baby slept for more than 25 seconds but also because Facebook’s big annual developer conference (F8…see what they have done there) seemed to generate more hubris than Google’s or Apple’s. And … Read More →
Yesterday Steve Jobs announced the launch of the new Apple iphone operating system OS4.0. The new operating system enables some smart enhancements for users such as being able to have multiple apps open simultaneously.The OS was long awaited and no real suprise however there was … Read More →
An interesting development to make other networks sit up and pay attention; Vodafone announcing a partnership with Foursquare. Interesting on a number of levels but great example of the networks trying to deepen relationships (O2 Priority, Orange Wednesdays) beyond simply supplying the ‘pipe’ thus helping … Read More →
There have been many attempts at using this type of technology to personalise video ads. But this is one of the best uses we’ve seen to date. Why so good ? Well the technology helps tell the story, it isn’t the story in itself. Watch … Read More →
There has been much written (and spoken) about the value of an interaction. Many media deals are now traded on interactions, moving away from the traditional CPM (cost per thousand) ‘eyeballs’ measure to a cost per engagement metric. When we talk about engagement in the … Read More →
Calling all broadcasters. Here’s an interesting thought for you. If you look most nights at the trending topics on Twitter you will see that there are more often than not some TV programmes up there. People talking about what’s on TV this second using Twitter … Read More →
There are 2 very basic requirements if you are planning on managing a social group : you will need to provide both content and conversation. If you provide the group with both these basics you are far more likely to generate an engaged loyal community. … Read More →
Due to a number of new assignments we have some exciting openings within a rapidly growing MediaCom Beyond Advertising. If you are a senior digital strategist, a social media expert or a talented graduate and you have a passion for innovative approaches to brand engagement … Read More →
Our social media activity this week…
Heres some of the highlights from our social media activity this week… busy bees. Lipsy Model Search Lipsy is a high street brand creating catwalk inspired fashion for the modern woman. We are working on the release of their new fragrance ‘In the Spotlight’. As … Read More →