Some exciting news for the England Football Team as the FA confirms car manufacturer Vauxhall as the new main sponsor in a three and a half year deal. Vauxhall have replaced Nationwide who decided against extending their 11 year partnership with the FA, not exactly … Read More →
When Standard Chartered signed their 4 year, £80 million deal in July 2010 the partnership was claimed to bring “two highly successful organisations”, as quoted by Liverpool managing director Christian Purslow. Three months on and I’m not convinced that at present Liverpool can be considered … Read More →
![100761[1]](http://wearemba.com/wp-content/uploads/2010/08/1007611.jpg "100761[1]")
Attention all F1 Fans, yesterday Marketing Week broke the news that the top F1 sponsors have grouped together to form an alliance named F100, aimed at maximizing on their combined annual investment of £458m. Sponsors; Shell, LG and SAP are set to be leading the … Read More →
Marlboro renewal of F1 deal sparks controversy.
Keeping up with my F1 themed blog posts, today’s news is that Scuderia Ferrari Marlboro has extended its collaboration agreement with Philip Morris International to the end of 2015 in a deal estimated to be worth up to $100m (£62m) to the Formula One team. … Read More →