Over the past few weeks Google announced some pretty significant innovations aimed at providing a better user experience and faster search results. However -in my view- the most important announcement was the launch of the Plus One (+1) button. Plus 1 is Google’s late entry into the social search space. This space is … Read More →
Following its debut in the US, Panda has now hit our shores. On Monday April 11th, Google announced the roll-out of its infamous algorithm in the UK market. Search Metrics and Sistrix have both since published initial lists of winners and losers. Here’s the Lowdown on Panda Losers… 1) Content Farms/MFA … Read More →
A month ago Google announced its Panda (aka Farmer) algorithm update, affecting approximately 12% of all searches on Google in the US. So far there’s been mixed feedback from site owners about Panda but the undisputed losers are low quality spam sites (aka content farms) and/or websites who are reliant on links from these … Read More →
We all know what blogs are, but not everyone may be familiar with the term ‘guest blogging’. The first question most people ask is what exactly guest blogging is, and how it works. The answer to this is very simple: guest blogging refers to a … Read More →
The first travel websites of the early Internet made it possible for people to search for and make their own airline reservations. This advancement was seen as an example of technology empowering people. Soon people saw that to make full use of the power granted … Read More →
One of the most important aspects of online marketing is lead generation and management. Without the ability to effectively capture prospects’ contact information in the form of email address, phone numbers, physical addresses or any combination, you can lose a lot of potential business. When … Read More →
In a well thought out SEO campaign a smart link building strategy is a must. All avenues need to be explored including a thorough analysis of all competitors’ links to ensure that all stones have been unturned. One of the many tools we use in our … Read More →
Google’s Sitelinks on Steroids: Tips & Advice for Brands
Last week, Google announced its “expanded and improved” sitelinks. This significant change mainly affects ”navigational” searches (i.e. where punters use Google to search for a brand site rather than type the url into the browser!). As a result, “navigational searchers” will now receive an expanded mega listing with up to 12 choices for deeper … Read More →