Just came across this presentation on YouTube and thought of sharing it with our MBA Blog readers. Some killer stats: – By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network – Years to Reach 50 millions Users: Radio (38 … Read More →
There are a handful of bloggers that really stand out in the fashion world. Tavi Gevinson is one of them;when she writes, the fashion world listens. She is not your usual high profile blogger though. She began her blog, “Style Rookie” (2008) as an 11-year-old. … Read More →
In the next few hours, GSMA and Comscore will announce the launch of GSMA MMM services (real-time mobile browsing data solution). We really believe that this new service will have a huge impact on what we can accomplish as an agency, it’ll help us to … Read More →
Consumers obtain information from sites, but express themselves on Facebook…
Research by Ipsos MORI released last week, shows that consumers visit brand sites for information and promotional offers; however, when they really want to express their opinions about a FMCG brand they turn to Facebook.Consumers are embracing Facebook, with 57% in favour of sharing opinions/experiences … Read More →