A traditional creative agency thinks social prowess is all about keeping up to date with new features of social platforms and working out how those features can be put to work as an extra channel to push the old broadcast ways. A traditional media agency … Read More →
Today we have a guest post from Nic Hodges. Nic is Head of Innovation & Technology at MediaCom Australia. Fairfax, the publisher he writes about below, is one of the two big press publishers in Australia (the other being News Ltd), but the take-outs are … Read More →
MediaCom has named Nick Cohen as Managing Partner and UK Head of MediaCom Beyond Advertising (MBA). He will join the team in August once he has completed the launch of ‘Your Paintings’ for the BBC. Nick’s brief will be to build on the reputation of … Read More →
In the second of what looks like becoming an ‘Activation 101′ series, below I cover off some approaches to cover off Facebook page governance. (The first post is here and is about the approved Twitter and Facebook usage when promoting your profiles in other places.) … Read More →
Do you (or your clients) have social profiles for your brands, such as a Twitter account or a Facebook page? Are you promoting them in the right way? a) If you have owned properties such as email newsletters, stores, websites you should consider promoting your … Read More →
Before the Easter break, we posted about the latest in T-Mobile’s Life’s For Sharing videos – the T-Mobile Royal Wedding that we worked on here at MBA. (The video & idea itself is another lovely bit of work from Saatch & Saatchi, with M&C Saatchi … Read More →
MBA and MediaCom client T-Mobile launched the ‘T-Mobile Royal Wedding‘ on Friday at lunchtime. This latest work is intended as a well-spirited congratulations towards William and Kate and their upcoming nuptials. And it’s being received very well! As of this morning, not even 3 days … Read More →
From today (March 1) the remit of the ASA (Advertising Standards Association) has broadened to include marketers’ websites AND social properties. (Previously the ASA covered advertising in all its forms, and of course will continue to do so.) Below is a note we sent out … Read More →
Lessons for brands sucked into the News of the World Twitter boycott
Below is a guest post from Nic Hodges. Nic is head of innovation & technology at MediaCom Australia. He is currently visting us in the London office for couple of days. What a day to be in London. James Murdoch’s announcement that after 168 years, … Read More →