In today’s “Age of Dialogue”, producing good content is no longer sufficient for top ranking. Search engines, led by Google, are placing more weight on “Active Content”. “Content Activity” is measured primarily  by two metrics:

• Onsite reactions to content such as comments, ratings, poll participation, etc.
• Offsite reactions to content such as active backlinks (i.e. backlinks that are clicked), reviews (negative ones adversely affect rankings),  and more recently, social reactions such as “Tweets”, “+1s”, LinkedIn “shares” or Facebook “likes”/ “recommends”

The infographic below, created for IKEA, is a recent example of active content planned and produced by MBA.  Enjoy.

Source: The Kitchen Blog – IKEA.co.uk

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