As we all know, today’s society is dominated by celebrity. As I write this I’m looking at an article announcing that there will be a special William and Kate Oyster card, Jordan/Katie is on the front of the Daily Star again and there’s another BRITNEY … Read More →
SEO ruins the internet. I like the internet and don’t want it ruined. Since I began working in SEO, I’ve always been a believer that a good user experience is key to ranking well. Forget black hat tactics, forget breaking Google or ASA rules – … Read More →
As someone working in social media I like to think that I’m pretty well versed in using the right platform for the right audience at the right time. But then I saw this infographic by pingdom.com courtesy of the constantly informative The Wall How many … Read More →
A month ago Google announced its Panda (aka Farmer) algorithm update, affecting approximately 12% of all searches on Google in the US. So far there’s been mixed feedback from site owners about Panda but the undisputed losers are low quality spam sites (aka content farms) and/or websites who are reliant on links from these … Read More →
At the heart of many briefs is ‘user engagement’, but it’s important to remember that not every person will be as engaged as you may well want them to be. All to familiar is the chatter of…”Lets get people to make a video and upload … Read More →
One in 12 people in the world are now on Facebook, that’s over 600m uniques. In the past few years we’ve seen Facebook develop and release tools in which to deliver Zukerberg’s vision of a more open and connected world. We’ve seen the launch of … Read More →
I took a look through the SocialBrands 100 from Headstream this week, and for anyone who’s not had a chance, here’s a quick summary: The report qualifies brands as being social based on their ability to engage with people and demonstrate 3 behaviours, consistently … Read More →
We all know what blogs are, but not everyone may be familiar with the term ‘guest blogging’. The first question most people ask is what exactly guest blogging is, and how it works. The answer to this is very simple: guest blogging refers to a … Read More →
So today marks another milestone in the run up to the Olympics, applications for tickets opened at midnight and it is now just 500 days until the opening ceremony. Have you applied? Are you going to? It’s more like are you able to…. As one … Read More →
How is social media used during a crisis?
Social media is renowned for being fast-paced; it’s constantly shifting and changing to adapt to new technologies and social attitudes. I’m sure you will have read countless blog posts and articles around this very topic, but more recently, due to behavioural changes, social media has … Read More →