Monthly Archives: October 2010

Everything these days starts with i…

Written by . Filed under Mobile, New Tech. Tagged , , , , , , . 3 Comments.
Independent-i-006

UPDATE: It has been confirmed by a source at the Independent that in addition to the iPad application, i will have its very own iPhone and Android applications. These will be available early November. Alexander and Evgeny Lebedev announced yesterday that they will next week … Read More

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The Importance of Optimized PDF’s

Written by . Filed under SEO. No comments.
PDF Logo

Hmmm,this isn’t clearly very interesting topic.I also don’t think this topic will be picked up as the blog of the month but I am still going to write about it. Why would you optimize? First, why would anyone want to search engine optimize their PDF … Read More

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Below Standard Chartered

Written by . Filed under Sponsorship. Tagged . 1 Comment.
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When Standard Chartered signed their 4 year, £80 million deal in July 2010 the partnership was claimed to bring “two highly successful organisations”, as quoted by Liverpool managing director Christian Purslow. Three months on and I’m not convinced that at present Liverpool can be considered … Read More

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The Importance of Social Media to Independent Filmmakers

Written by . Filed under Social Media. Tagged , . 1 Comment.

One thing they don’t teach you at film school is how to infiltrate the diverse world of  social media and tap into it as a means of inspiration, finance and promotion. Of course, desperate self-promotion and funding techniques is nothing new to young filmmakers. However the … Read More

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Fame Count

Written by . Filed under Social Media. Tagged , , , . No comments.
2010-10-01_1302_001

I found this a while ago and just came across it again yesterday. It is called FameCount and it is a really nice (free) tool that lists and categorises the most popular Facebook, Twitter and Youtube pages/accounts/channels across the web. The best thing about it … Read More

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The Kraft of crowdsourcing…

Written by . Filed under About MBA, Social Media, Sponsorship, Stuff We Like. Tagged , , , , , , , . No comments.
lacta.preview

Maybe old news…but a great use of crowdsourcing. To promote the Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras … Read More

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