Yahoo just announced  the transition from Yahoo Search powered results to Bing powered organic Yahoo search results is now complete. The search ads are still from Yahoo but the free, organic results are now powered by Bing in the U.S. and Canada.

Shashi Seth, Senior Vice President of Yahoo! Search Products, said ” I am proud to announce that the transition of organic search between Yahoo! and Microsoft is complete.” He then told everyone to check out the Bing blog to see what they had to say.

Bing said:

Today I am happy to share that Bing is powering Yahoo!’s search results in the US and Canada (English only for now, the other languages will come in the weeks and months ahead).

So what’s next? We continue to work hard on the migration to adCenter, and are optimistic about completing this phase later this fall. As we have said all along, our primary goal is to provide advertisers with a quality transition experience in 2010, while being mindful of the holiday season.

This is a great milestone for Bing and Yahoo! and our customers, and we are happy to report the transition has gone smoothly and we feel great about the progress our search alliance has been making over the summer.

Shashi Seth of Yahoo also added, “we are also working hard on finalizing our revenue model for the Yahoo! Search BOSS program going forward, and will be offering other search-related tools for publishers in the months to come.”

The full transition began about a week ago and is fully live now.

The Yahoo Years

Yahoo started life back in 1994, its humble beginnings were the confines of a university campus trailer, Yahoo started life as a collection of favorites put together by a couple of clever chaps called David Filo and Jerry Yang.

At this time point who would ever of guessed that this humble beginning would evolve into a global brand, lets face it the first recordable name given to this collection of Internet information was ‘Jerry and David’s Guide to the World Wide Web’ the acronym for this – JDGWWW doesn’t really aspire to becoming a world leading brand.

The collection matured and expanded and soon there were categories and sub categories and this concept became the basic structure for what we see today. Obviously JDGWWW was a non starter as a name and probably never came into the heads of these clever guys, however the physical structure was growing and soon their attention did indeed turn to the subject of brand.

The end of the Yahoo! Search Engine

Seen in this light Microsoft’s large investments in Bing makes even more sense. Microsoft turned Live Search into Bing not only to win the hearts and minds of the masses, but to convince Yahoo! that they have the technology needed to deliver decent search results

What does it means for search engine marketers?

People involved in optimizing sites for the search engines and running paid search campaigns for companies will probably find that this deal makes their lives easier.

They can now develop a methodology for optimizing for one search engine instead of two, and they need only to keep track of two pay per click campaigns (Google and Yahoo) instead of three.

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