As you tuck into your Easter eggs this Sunday, spare a thought for the marketing team at Nestle. While their Facebook page has over 90,000 fans – they’ve been rather badly hit when it comes to actually running the damn thing – with their online … Read More →
A new site that I stumbled upon yesterday: 4SquareOffers. A few quick observations about it: It shows (live data) at a glance so you can quickly see how businesses are, or not, getting on board with Foursquare offers here in the UK (& also globally, … Read More →
Here is a cool ad from Dorling Kindersley talking about the future of publishing. It’s a really nice creative device where an issue (or a set of complex issues) are stated then successfully challenged. It’s been copied from a Argentinian election campaign (although DK have done … Read More →
Facebook is to replace Become a Fan on all its platform pages with Like - to drive up interaction on the sites’ pages. A small-beer piece of news, you might think. Think again… From our esteemed colleague, Tim Page, on the Investment floor: “In my … Read More →
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It has been announced today that Cadbury are launching their biggest marketing campaign to date focusing on their sponsorship of the Olympics 2012. The idea is to run a series of activities to engage the nation through ‘spots vs stripes’ activities, this demonstrates a great way … Read More →
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America sneezes, the world goes into swineflu panic – yadder, yadder. Anyhow, the big US movie rental players are shaping up to try and own movies streamed/downloaded to Americans’ mobile. Why? Because they believe that if they own subscription-based/pay-to-play movie downloads on a mobile, they’ll … Read More →
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It’s a staple Hollywood cliche: a cop on the case, a grainy image of a suspect, a techie asked to click “enhance”, the computer whirrs, pixels appear out of nowhere and the truth is revealed. The geeks in the audience chuckle, but we’re used to … Read More →
The way we currently use computers is – if, for you, it hasn’t already – is about to change for us all, forever. How do I know this? I read it on Wired.com, dummy… This is a fascinating article on the upcoming battle for supremacy … Read More →
After a long drawn out war of words with the Chinese government, Google has finally closed down Google.cn. 4 years ago, despite a large protest from free speech campaigners, Google started a self-censored search engine in China. This meant that when Chinese users searched for … Read More →
Psst – here’s the secret to great virals… Pass it on…
Chatting to the CEO of Unruly Media, Scott Button, the other day, I challenged him to fill in a template of 3s – things to consider before you ‘do’ a viral, the must-haves of great viral, viral dos, viral don’ts and great case studies… To … Read More →