2009 saw an increase in the sponsorship market and not necessarily because of bigger brands investing in major sports as we may have thought. In the past, ‘minor’ sports have not found it easy to get large commercial investments, but with the Olympics on its way … Read More →
Just as Augmented Reality is being actively mined for potential by the advertising and games sector, so too are location-based services. Locative services such as Dopplr, Fire Eagle and BrightKite (who came closest to mimicking Foursquare’s success) failed to hit mainstream due to lack of … Read More →
Today sees the launch of an exciting new website whose concept, design, build and implementation has been driven from MBA. The Kitchen has been built around SEO best practice to increase eVisibility of IKEA Kitchens. Content is focused around the most important aspects of kitchen … Read More →
Due to a number of new assignments we have some exciting openings within a rapidly growing MediaCom Beyond Advertising. If you are a senior digital strategist, a social media expert or a talented graduate and you have a passion for innovative approaches to brand engagement … Read More →
According to Media Week, Ofcom have banned Curry’s sponsorship idents of The Simpsons on Sky for being too promotional about its electrical services, despite having received general guidance from the broadcast regulator prior to airing. The Ofcom regulations state that the advertiser needs to maintain a … Read More →
Still not sure when the World Cup starts? Need a guide? This handy PDF shows you who’s playing who, when and where the games are being played and even lets you know who all the official partners and sponsors are. What more could you need…… 2010 … Read More →
![istockphoto_3650675-money-saving-graph[1]](http://wearemba.com/wp-content/uploads/2010/02/istockphoto_3650675-money-saving-graph1-e1266598659282.jpg "istockphoto_3650675-money-saving-graph[1]")
According to Campaign, close to £40m in extra advertising revenue is set to pour into the TV market as advertisers commit more than they did in early 2009. The latest figures from agencies and broadcasters suggest that TV ad revenue is set to increase by more than … Read More →
Seven months after a research paper written by a 15 year old Morgan Stanley intern surprised the world by revealing that “Teenagers do not use Twitter” and that is was seen as pointless by young people, latest figures show that this is slowly changing. … Read More →
![googlecaffeine[1]](http://wearemba.com/wp-content/uploads/2010/02/googlecaffeine1-e1266498204456.gif "googlecaffeine[1]")
Google Caffeine is a secret Google project commissioned to improve search results in terms of size of index, indexing speed, accuracy, comprehensiveness and relevancy of search results. This new Google algorithm will capitalize on the growing interest in real-time search which was fuelled by Twitter’s … Read More →
Managing Social Conversations: Part 1
There are 2 very basic requirements if you are planning on managing a social group : you will need to provide both content and conversation. If you provide the group with both these basics you are far more likely to generate an engaged loyal community. … Read More →