Facebook Insights just got exciting…who knew!

Written by . Posted on October 27, 2011. Filed under Social Media. Tagged . 2 Comments.
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Maybe it’s just me who’s excited but Facebook have recently made some changes to its integrated analytics tool Insights, and all I can say is that the changes are definitely welcome. The good bits: The new … Read More →

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Content is King, or so the saying goes….

Written by . Posted on October 6, 2011. Filed under SEO. Tagged , , . No comments.

In today’s “Age of Dialogue”, producing good content is no longer sufficient for top ranking. Search engines, led by Google, are placing more weight on “Active Content”. “Content Activity” is measured primarily  by two metrics: Onsite … Read More →

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This is why your expensive ad campaign is not doing well on Facebook (or Twitter)

Written by . Posted on October 3, 2011. Filed under Social Media. Tagged , , . 1 Comment.
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Picture this: you’re a big brand, and you’ve just spent big bucks on your latest ad campaign. You expect the same content to create a lot of engagement on your Social Media channels, but when … Read More →

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F8 and what it means for brands

Written by . Posted on September 23, 2011. Filed under Social Media. Tagged , , . No comments.
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Yesterday evening (UK time) Facebook held their F8 conference and announced a pretty significant upgrade to Facebook and what it offers. As with all the past updates, they are (understandably) focused on users – the … Read More →

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Facebook Studio Live

Written by . Posted on September 16, 2011. Filed under Social Media. Tagged , , , . 1 Comment.
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So yesterday was the first Facebook Studio Live for London….very interesting people, some old concerns (measurement being a major one) and a remarkable number of people with a crush on a certain Director of Product … Read More →

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It’s branded content, y’all!

Written by . Posted on September 8, 2011. Filed under Best Practice-orama, Stuff We Like. Tagged , , , , , , . No comments.
toby keith live

Embarrassing admission time: I love country music. The more clichéd the better. My ideal country song would be about a reformed alcoholic blue collar father giving advice to his naive son (Who’s about to head off to Iraq, naturally) after … Read More →

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Better late than never yeah?

Written by . Posted on August 26, 2011. Filed under Social Media. Tagged , . No comments.
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You may have already seen the news around Facebooks’ changes to profiles, but for those of you who haven’t, or those who’ve been just too busy to read ‘another Facebook update’…then here’s a short overview for … Read More →

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Content is not king, GOOD content is

Written by . Posted on August 23, 2011. Filed under Audio Visual. Tagged , . 8 Comments.
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  In the rush to fill Facebook pages with content, boost video views on YouTube and show that they’re ahead of competitors, brands have been flooding social media and the wider web with content. All … Read More →

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Google’s Sitelinks on Steroids: Tips & Advice for Brands

Written by . Posted on August 21, 2011. Filed under SEO. Tagged , , , , , . 1 Comment.
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Last week, Google announced its “expanded and improved” sitelinks.   This significant change mainly affects ”navigational” searches (i.e. where punters use Google to search for a brand site rather than type the url into the browser!). As a result, “navigational searchers” will … Read More →

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Massive news in the mobile space – Google acquires Motorola’s handset business for $12.5 billion

Written by . Posted on August 15, 2011. Filed under Mobile, New Tech. Tagged , , , , . 2 Comments.
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Clearly this is massive news, Google are apparently moving into the hardware market, having had huge success with their Android software. So why Motorola and not HTC or Samsung? It comes down to patents, Google … Read More →

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